Impact of Brand Association, Brand Image & Brand Loyalty on Brand Equity

The most important determinants of brand equity are image and loyalty. These critical elements affect the customer’s thought processes build up their perception brand. main objective this research study is to investigate association between association, loyalty how they impact equity. In order achieve intentions, a model reflecting effect on was conceptualized. Hypotheses were formulated assess relationship variables dependent variable. adopted quantitative approach data analyzed through structural equation SEM correlation. findings demonstrate that associations, have positive provides managers with key insights enrich brands.